If you already have a blog, chances are you know how important and tough it is to make you blog reach to a broader audience. Optimization of your blog is a very important factor when it comes to increasing traffic. But not everyone gets the hang of it. Optimizing a blog is a tricky thing to do and it involves a lot of steps that affects the optimization of the blog on different levels.
Truth is that a lot of bloggers out there are missing the chance of taking the advantage through great potential that their blogs have just by not understanding the working of blog optimization. In this article, we are going to list out some of the key points to remember when you have decided to optimize your blog.
Do Your Research-
Keyword research is one of the most important steps that can affect your reach majorly. You might be using the keyword without your knowledge, but getting a good understanding about the keyword and using it at appropriate places are going to do wonders for your blog post. Keep an eye for trending topics to be always up to date with your keyword. Sites like Google Trends come in very handy when you are researching about trending keywords.
Utilize the Keyword-
Just finding the keyword will not be enough. You have to know where to use it and when to use it. Using your keyword throughout the post is going to help your blog rank a lot. There are some specially assigned places to look for like-
- Headings or Subheadings
- Introductory sentences
- Concluding paragraph
- Anchor text
- Tags and meta data.
Use Optimized Images-
Whenever you want to upload an image in your blog, make sure the image is properly optimized and by optimizing,we mean you have to include the keywords in the file name and a brief text in alternate text field and keyword rich description of the photo.
Refer to Other Links-
It is always a good idea to refer someone else’s work on your post as it is not only believed as good blogging etiquette but you can also get lucky and they might also link it back to you thus gaining more traffic than usual on your blog. Good quality links are always a great idea as it may get ranked higher than usual.
Use Social Media-
Almost every business exploits social media today, irrespective of whether the business offers web hosting services or ecommerce courier services in India. Social media is the ultimate weapon you can use to promote your blog and increase the reach. It is one of the most inexpensive ways of promotion and advertisement.
Almost everyone with a smartphone is involved in some kind of social media – it may be Facebook, Twitter, Instagram or Snapchat. Promoting your blog on various platforms will eventually help you to reach your targeted audience. Having an online presence is not enough nowadays to dominate a market; you have to be a league apart than the other and being active on all social media platforms can do that for you.