People tend to believe that it is impossible to remain creative while producing marketing content. The notion that you will lose your artistic abilities as a creative writer while working in the professional capacity of a content creator in the marketing field or writing SEO content. This notion, though popular, holds no credibility.
Here are a few tips to balance your two worlds:
Manage and Plan Your Time
You have to ensure that you have enough time to work on your creative pieces as well. As writers, you never know when inspiration strikes, so make sure to document it and work on it later, while you’re busy doing marketing content. You might work after office hours or whenever you feel comfortable. But even writing a little bit every day for your own self will go a long way in establishing your confidence in being able to produce these vast range of contents in equal measure.
Try to Incorporate Creativity in Content:
You may have often come across some digital marketing campaign or an advertisement you found catchy. It was because they were humorous or inspirational in some way. That is the card you need to play. Though it is understandable that you may feel like digital content is constraining, creativity can’t be bound. You can utilise your creativity to your advantage. Companies need creative storytellers who can write not just SEO-driven articles, but pieces that engage the attention of the audience.
Flexibility Is Useful:
While freelancing as a digital content writer to pay your bills, you automatically have a lot of flexibility in your routines. You are obligated to adhere to deadlines, but you aren’t supposed to be accounted for what you do every minute of your time. This will give you time to work on inking and developing your profound thoughts into meaningful and beautiful works, be it poetry or personal memoirs. So, try to identify these points and exploit them for your benefit and growth.
Gain from Your Research:
Writing content is quite influenced by your research. To write about various issues, you have to first be strong in your research. And you can use this to influence your creative writing. Writing is not just about penning down raw thoughts onto paper; you have to develop them and polish them. The research that you do while writing marketing content comes to play. Often good articles have a strong factual base and persuasive arguments that are convincing for the readers. So, when you incorporate this into your creative works, it becomes more believable and credible.
Enjoy Your Creative Spaces:
Every writer needs a place to unwind,be it a park or a certain tree or even your messy, scattered room. You have to make sure that there are places that get your creative juices flowing that inspire you and help you relax.
If you find the right balance between these two parts and are equally committed, then you can pen down brilliant pieces for both your professional duties as well as your passionate ventures.